W-Foundation, a global relief and conservation organization, is working with the UN’s Climate Neutral Now initiative to promote sustainability and climate action through a gamified mobile social network application that encourages the public to take action and share the results of greenhouse gas emissions reductions.

So the so-called “HOOXI app” will launch on 5 December, to coincide with the UN Climate Change Conference COP24 Katowice, Poland. W-Foundation is launching its app in Korea. The users of the app can place a link on the HOOXI app to Climate Neutral Now initiative, thereby inviting other HOOXI app users to support the initiative. With the proceeds, W-Foundation will purchase UN certified emission reduction units (CERs) to support emission reduction projects in developing countries.

Completion of the missions on the app generate “mission points”, which are used to competitively rank the users on a monthly basis. As an incentive to encourage enthusiastic participation and voluntary generation of useful greenhouse gas emissions reduction data, the top 20% will be rewarded each month with WGP (W Green Pay), a blockchain currency.

A smaller subset of the missions are specifically designed to generate time series data that can over time contribute to a rigorous quantitative accounting of the public's contribution to greenhouse gas remissions reduction through the HOOXI app.

Niclas Svenningsen, Manager of Global Climate Action at UN Climate Change commented that "we are excited to cooperate with W-Foundation to promote climate action and the Sustainable Development Goals (SDGs) in our global communities." Youree Lee, CEO of W-Foundation, added that "providing a globally networked platform that enables a broad-based public participation in global climate actions is a key focus for us, and we love the opportunity to introduce our app users to the important work done under the auspices of the UN."

HOOXI app is currently signing up early bird users through the this cooperative initiative forward, W-Foundation will make a donation equivalent to 1 ton of carbon for each early bird registrant who signs up through the advance registration site.

About W-Foundation

W-Foundation is a non-profit organization founded in 2012. W-Foundation is committed to leading and enabling a broad-based public support for nature conservation, climate change mitigation and immediate relief for refugees impacted by climate change and natural disasters. W-Foundation partners with like-minded individuals, corporations and organizations around the world to build and sustain a broad-based movement to making a difference for our shared future.

About the UNFCCC

With 197 Parties, the United Nations Framework Convention on Climate Change (UNFCCC) has near universal membership and is the parent treaty of the 2015 Paris Climate Change Agreement. The main aim of the Paris Agreement is to keep a global average temperature rise this century well below 2 degrees Celsius and to drive efforts to limit the temperature increase even further to 1.5 degrees Celsius above pre-industrial levels. The UNFCCC is also the parent treaty of the 1997 Kyoto Protocol. The ultimate objective of all agreements under the UNFCCC is to stabilize greenhouse gas concentrations in the atmosphere at a level that will prevent dangerous human interference with the climate system, in a time frame which allows ecosystems to adapt naturally and enables sustainable development.